What is reputation management and how does it relate to public relations?

Patricia Bernstein’s insights included in this PR and Crisis Communications Expert Interview Series

What is the first thing a company should do when there is a crisis online?

Well-crafted reassurance and comfort in a time of great upheaval and uncertainty is the most valuable job a skilled publicist will ever provide for you.

PUBLIC RELATIONS IN THE TIME OF CHOLERA (with apologies to Gabriel Garcia Marquez)

In a time of unprecedented crisis, when many businesses are closing down, publicists with savvy clients are busier than ever. And that’s as it should be.

CommentaryPatricia BernsteinMarch 20, 2020crisis, Public Relations, crisis public relations

How Do You Get To Be A “Most Admired Company”?

In these days of political and social turmoil when civility seems to have disappeared from the national conversation, it might be a good time to discuss one obvious way that any company – small, medium or large – can burnish its image and make a positive impression on targeted audiences. Cultivate civility.

Jargon Kills: Airline Fiasco

It is always amazing to discover that even the most highly respected and gifted professionals can forget the principles of Public Relations 101 in the heat of battle. First of all, the management of any airline should know that the worst mistake they can make is to remove passengers who are already seated. If there is an issue, it must be handled at the gate prior to boarding.

CommentaryPatricia BernsteinAugust 17, 2017Public Relations 101, fiasco, airlines, crisis public relations